Christmas is fast approaching, yes only six weeks to go and now it’s time to make sure everything runs smoothly for your business over the holiday season. There is a lot to consider to make sure this time is stress free and that work resumes smoothly once the Christmas decorations are down. We wanted to help by putting together a handy checklist to make sure you are ready.
Staff cover and leave
Make sure you plan your staff schedule well in advance. Depending on the type of business you have Christmas may be the busiest time of the year and require more staff and additional opening hours. On the other hand, you may be a business that slows down towards Christmas and closes for a holiday at this time. In that case you need to make staff aware of these dates.
If your business posts products make sure you check the postal dates and allow plenty of time for delivery. Don’t forget to let your customers know the date they need to order by to ensure delivery in time for Christmas.
Let your customers know in advance what hours you will be operating over the Christmas period. If you have a shop you could display the opening hours in the front window, if you have a website make it clear to customers what your availability is and send out an email newsletter if you have a client database.
The Christmas season is a great time to promote your business. Show your existing customers your appreciation by posting a Christmas card or emailing a virtual card. It’s also a great time to entice customers with discounts and sales. Use a variety of media, such as website adverts, social media, print advertising and mail outs.
If you have any other helpful tips on preparing your business for Christmas, send us a message and we’ll add it to the list for next year.