What is Pinterest

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called ‘boards’) of visual bookmarks (called ‘Pins’) that they use to do things like plan trips and projects, organize events or save articles and recipes. Users can either upload images from their computer or pin content from the web.

The aim of using Pinterest for your small business is to gain brand recognition and to drive traffic to your website.

How to use Pinterest

Start by creating a Pinterest business account and be sure to verify your website. Add a profile image, either your logo or an image that identifies your business. Then create boards that showcase your business. Name each board and pin a cover image for each board making sure the image you choose is interesting.

Start by tapping into resources you already have, images on your website, blog or on your computer. Make sure you use high quality images. The minimum image that can be pinned is 100 x 200 pixels for best results use images that are 600 pixels wide. Don’t just pin from your own website make sure you pin images that will interest and inform your clients.

How to use Pinterest for Marketing

Make sure you add a good pin description, think about what your customers will be looking for.
If your image is pinned from your website, add the page URL in the description, this will help drive traffic to your website.

To encourage more pinning add a ‘Pin it’ button to your website and email marketing. Either add the button to a widget or add a ‘Pin it’ button to each image.

To increase your brand presence place your logo on images, this means that whenever someone shares a pin they are also sharing your logo.

Pinterest is not just for pinning 2D images, you can also pin videos. Pin videos that showcase your business, either videos you have produced yourself or videos that have information that’s of interest to your customers.

Good luck and have fun.