How to promote your Wellington conference online – Part ll
In our last blog we discussed how to promote a Wellington conference using a website and blog. We thought it would be useful to touch on other online media that will help make your next conference a success.
Video – YouTube
With over four billion views a day, YouTube is a great way to get your message seen and heard. Make a video showing clients what it’s like to experience your conference. Whether it’s testimonials, interviews, or informational pieces, video is a compelling promotional tool. You can also ask your speakers to submit short videos previewing their presentations.
Host the video on YouTube, then share the video on Facebook and embed the video on your website.
Facebook is one of the largest and most popular social media networks in the world. Create a Facebook page or a dedicated event subpage under your Facebook page. Post images, videos, conference updates, and encourage speakers to write teasers and ask questions. Invite current friends to ‘like’ the page and then that action is shared with everyone in their network. Don’t forget to add links to your conference website.
Twitter is a great way to promote your conference and engage attendees. You need to create a hashtag for your conference (a word or short phrase preceded by a hash ‘#’ symbol). Ensure you search for the hashtag before you start using it to make sure that it’s not already in use. Ideally, a hashtag should be short, obviously relevant and feature your company’s branding. A hashtag can be included in the body of each tweet. Include links to your conference website or blog and encourage speakers to include your hashtag in all their conference-related postings.
The team at Silverstream Retreat hope that you’ve found this information useful and don’t forget to ‘Like’ us on Facebook.