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How to promote your Wellington conference online – Part ll

How to promote your Wellington conference online – Part ll

In our last blog we discussed how to promote a Wellington conference using a website and blog. We thought it would be useful to touch on other online media that will help make your next conference a success.

Video – YouTube

With over four billion views a day, YouTube is a great way to get your message seen and heard. Make a video showing clients what it’s like to experience your conference. Whether it’s testimonials, interviews, or informational pieces, video is a compelling promotional tool. You can also ask your speakers to submit short videos previewing their presentations.

Host the video on YouTube, then share the video on Facebook and embed the video on your website.

Facebook

Facebook is one of the largest and most popular social media networks in the world. Create a Facebook page or a dedicated event subpage under your Facebook page. Post images, videos, conference updates, and encourage speakers to write teasers and ask questions. Invite current friends to ‘like’ the page and then that action is shared with everyone in their network. Don’t forget to add links to your conference website.

Twitter

Twitter is a great way to promote your conference and engage attendees. You need to create a hashtag for your conference (a word or short phrase preceded by a hash ‘#’ symbol). Ensure you search for the hashtag before you start using it to make sure that it’s not already in use. Ideally, a hashtag should be short, obviously relevant and feature your company’s branding. A hashtag can be included in the body of each tweet. Include links to your conference website or blog and encourage speakers to include your hashtag in all their conference-related postings.

 

The team at Silverstream Retreat hope that you’ve found this information useful and don’t forget to ‘Like’ us on Facebook.

 

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How to promote your Wellington conference online – Part l

How to promote your Wellington conference online – Part l

So you’ve decided on a date, booked a venue and designed your conference brand. Now the important job of marketing your conference. Website technology makes it easy to get the word out about your conference. Good marketing inspires people to register and once people have registered it’s important to maintain contact before the conference by sending program updates, further conference or location information or news items related to the conference.

As people become more reliant on websites for information, it is important that you use the opportunity to promote your conference through this medium.

If the budget allows, create a website just for the conference, choose a website address (domain name) that is unique and uses keywords relevant to your conference. Design the website using the conference brand, keep the colours and design elements consistent. Within the website include information about the conference, a simple registration form, contact details, map of the conference location and a blog. The blog is an important tool for advertising and staying in touch with the people who have registered. You can post conference updates, announcements from guest speakers or presenters, and reminders about important dates. When writing content for the website use keywords that describe your conference, if you are targeting local visitors for your conference, include the location in your keywords.

If your business has an existing website advertise your conference prominently on your homepage. Make it eye-catching, be sure it contains all the key information about the conference and include a link to a landing page set up just for the conference. Use this landing page when directing people to the website.

Our next blog entry will include information about using other online media such as social media and email newsletters.